“The Great Diet Coke Delivery” Continued

by Charles Sipe on January 4, 2012

After delivering Diet Coke to Ian Lurie of Portent Interactive on December 7th in what has been called “The Great Diet Coke Delivery”, a lot of cool things have happened.

Ian Lurie wrote about the story on Conversation Marketing: How Social Media Works

I wrote an article about the experience and submitted it to SEOMoz’s YouMoz blog and unexpectedly it was promoted to the main SEOMoz blog: How I Got The Attention of One of the Top SEO Bloggers With Diet Coke

Ian followed up with a great article in response to a commenter and discussed why being nice is a good marketing tactic: Being Nice Isn’t a Marketing Tactic. Or Is It?

A marketing agency in Brazil also wrote an article telling the story in Portuguese.

The response has been overwhelmingly positive and I was even contacted by a director of marketing in the medical field who offered me great feedback on my company website. The comments on SEOMoz were really supportive and I’ve been able to meet some great new people in the SEO community.

Finally, as I noted in an update to my SEOMoz post, Diet Coke sent me an interesting note via Twitter:

I finally received the package from Diet Coke today: A week’s supply of Diet Coke and a nice note.

diet coke

The note says:

Hi Charles,

We loved what you did for our fan @portentint on Twitter. In fact, we loved it so much that we wanted to follow your example of social media savvy and give you a Diet Coke surprise of your very own.

Please feel free to enjoy it yourself, or use it to surprise other extraordinary Twitter fans in need of Diet Coke.

Thanks again and stay extraordinary.

Yours,

Diet Coke

Thanks Diet Coke! The unofficial drink of SEOs everywhere.

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5 Reasons Why You Should Find Work That You Love

by Charles Sipe on December 20, 2011

“You’ve got to find what you love…Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.”
-Steve Jobs 2005 Stanford Commencement Speech

“Choose a job you love and you will never have to work a day in your life.”
-Confucius

AustriaOne of the most important decisions we make in our careers is whether we should choose to pursue work that we love or work that we don’t love. There are many reasons why people choose the latter, but ultimately the former is often the better choice for maximizing both happiness and success. Here are just a few reasons why you should strive to find work that you love and consider quitting your job if you don’t love it.

You will be more successful
Dan Miller, author of 48 Days to the Work You Love, talks about the common myth that people who choose work that they love will be poor and be forced to survive on beans and rice. Often the opposite is true because you are more likely to excel at work that you are passionate and enthusiastic about.

You will be happier
Ideally your work should be something that increases your happiness rather than subtracting from it. Since work often takes up a majority of our waking hours, doing work you enjoy will lead to a greater sense of well-being throughout the day. On the other hand, having frequent negative feelings during the day from your work is detrimental to your sense of well-being.

According to Dan Gilbert in Stumbling On Happiness, we tend to greatly overestimate how happy we will be if we achieve a goal like getting promoted or earning tenure. It is during the journey as we are making progress towards a worthwhile goal when we experience the most happiness (our brains provide a boost in dopamine immediately after we make progress towards a goal).

Your work days will seem to go faster
If you have ever been so engaged in a task that you lose track of time and suddenly notice that hours have flown by, you have experienced what Mihály Csíkszentmihályi calls the state of “flow”. Engaging in work that you love will result in frequent periods of flow and your work days will seem to fly by, which can be a very good thing (much better than work days that seem like they last forever).

You will have more energy after work
One sign that you are doing really engaging work that you love is that at the end of the day you feel more energized than when you started. If you feel completely drained and exhausted then it might not be a great fit for you. Having energy to do things after work is important so that you can pursue life goals, exercise, and enjoy your free time.

You will inspire others
A lot of people are stuck at jobs that they hate because they think that finding work that you love is not possible. By doing work that you love you can show others that it can be done and provide inspiration for those who feel trapped in a job that they hate.

A great book to read about finding work that you love is 48 Days to the Work You Love by Dan Miller. Dan Miller also produces an outstanding weekly podcast called the 48 Days Podcast.

Photo credit: jiuguangw

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7 Awesome Free Online College Lecture Series

by Charles Sipe on November 6, 2011

Introduction to Psychology by Paul Bloom from Yale
20 excellent video lectures on some important concepts in psychology.

Introduction to Computer Science by David Malan from Harvard
Excellent video lectures that introduce the basic concepts of computer science.

Justice: What’s the Right Thing to Do by Michael Sandel from Harvard
Very interesting video lectures that discuss some of the moral dilemmas in attaining justice.

Entrepreneurial Thought Leaders from Stanford
Over 300 successful entrepreneurs and leaders including Mark Zuckerberg and Ev Williams discuss entrepreneurship in this seminar series from Stanford.

Psychology 156 by Dacher Keltner from UC Berkeley
This course on social psychology is excellent and Professor Keltner is a great lecturer. I highly recommend Lecture 29 which discusses the research on happiness (You have to download this one through iTunes U).

Computer Science 61B by Professor Jonathan Shewchuk from UC Berkeley
Professor Shewchuk does an excellent job at explaining important concepts in computer science including how Java works in this series of video lectures on YouTube.

Talks at Google
There are a ton of great talks here from various interesting people including authors, leaders, and change agents (Google should create their own free college!).

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The Beginner’s Guide to Happiness

by Charles Sipe on October 24, 2011

happinessIn the book Delivering Happiness, Tony Hsieh, a self-proclaimed happiness enthusiast, asks us to do a thought experiment. First ask yourself: “what is my goal in life?” Whatever the answer, ask yourself “why?” If your goal is to make a million dollars, again, ask yourself “why?” The answer to that question may be so that you can retire and live on the beach in Mexico or so that you can pursue your dream job. Hsieh, says that ultimately, if you keep asking why, you will end up with the same answer: because you think it will make you happier.

Despite the rapid growth in US Gross Domestic Product in the past few decades and great improvements in technology that is supposed to make our lives easier, people are less happy than they were in previous decades. Why?

While there are several possible explanations, one reason may be that people are chasing goals that don’t really make them happy. Fortunately, there has been a boom in the field of happiness research, also known as positive psychology, and as a result there is a huge amount of data that tells us what things tend to influence our happiness.

Why You Should Care About Happiness
You may wonder whether it is worth the effort to pursue happiness. After all, we’ve all heard stories of people who were on a path for great success in the corporate world, but quit to do something much less profitable. Aren’t we wired to pursue our highest potential of success so that we can reach our highest self actualization, the pinnacle of Maslow’s Hierarchy of Needs? What happens when you reach the top and feel miserable, empty, and unfulfilled? Would it still be worth it? Blind pursuit of success without having the end in mind can result in years of your life lost doing soul-sucking work that does little to increase your sense of well-being when you finally achieve your goal. However, engaging in work that you love often leads to success and research suggests that happy people are more likely to get promoted and be successful. Additionally happiness can have a significant impact on your health. Studies have demonstrated that happiness is correlated with better health and longer life.

Adaptation Principle
In the movie Crazy Stupid Love, Ryan Gosling’s character says “I am wildly unhappy.” He explains that he has bought every popular item from the home shopping network, but none of the stuff made him happy. You can have all the material items that money can buy and still be miserable. Intuitively, this does not make sense. According to basic economic theory, when you attain more valuable goods, your utility increases. So the more valuable goods that you have should make you better off right? The problem is that our positive feelings that result from acquiring a shiny new gadget is very temporary. Humans have developed a tendency to adapt to their environment, which some think evolved as a survival mechanism. No matter how good, or bad our situation gets, we tend to revert back to a baseline level of life satisfaction. This “adaptation principle” was demonstrated in a study of lottery winners and paralyzed accident victims. Although the two groups of individuals experienced completely different and opposite outcomes, their level of happiness over a year, returned back to their original baseline.

The Income Plateau
According to surveys of the research on happiness, increasing income does have a strong correlation with increased happiness to a certain point. For individuals living in poverty, additional income can significantly boost the level of happiness experienced. This extra money can provide life necessities like a working car that can get you to work and can save you from getting evicted from your apartment which results in a much higher life satisfaction. However, once your basic needs are met and your income reaches the middle class range, increasing your income further will has a very low correlation with increased happiness. And according to Happiness Hypothesis part of that correlation is a result of reverse correlation, since happier people are more likely to get promoted. While we may quickly adapt to a higher standard of living and more luxury goods, but we may not adapt to increased pressure or stress of a higher position of responsibility that often comes with higher pay.

The Progress Principle
We receive positive feelings when we make progress towards our goal, and often overestimate how happy achieving a goal will make us. Tony Hseih, the CEO of Zappos, tells the story of when he received the call that his company was sold to Microsoft for about $265 million. “The excitement of LinkExchange had disappeared long ago. Now we just had the drudgery of sticking around uninspired and unmotivated for another twelve months. ‘I guess we should probably walk back to the office then’ I said. ‘Okay’ and so we did in silence.” It is the journey where much of the satisfaction is derived, not the destination. Choosing a goal, only because you think the destination will make you happy, is often a mistake.

Buying Experiences Versus Things
The saying money can’t buy happiness is partly true. Spending money on the right things can improve your happiness. According to research, people who purchased experiences like a vacation trip or a dinner with friends experienced greater and more prolonged satisfaction than people who purchased objects. One explanation is that experiences can bring you closer to other people, while material items like a luxury car often drive you away from other people.

The Trouble With Commuting
Research suggests that the least happiest part of our day is our commute and people with a longer commutes report lower subjective well being. Yet, in the past few decades many people have chosen to move to the suburbs to a bigger house in exchange for more time waiting in the car to get to work. This is often a bad trade in terms of happiness. We often adapt quickly to having an extra bedroom or two, but a commute is something that people adapt poorly to due to the highly unpredictable nature of traffic.

The Importance of Relationships
Happiness research has shown that the quality and quantity of relationships is one of the most influential factors in increasing happiness. The impact of relationships helps explain why church-goers are happier on average than non-church goers since they are often involved in the church community. Married people also tend to be happier than single people. Even people who are introverted, often get a boost in happiness when they are forced to be more socially active.

Poor Predictors of Happiness
One of the main ideas of Stumbling on Happiness is that people tend to be very poor predictors of what will make them happy. People often overestimate how much getting a promotion will improve their happiness or how a break up will decrease their happiness. Feelings of happiness or sadness often fade as we adapt to our new environment. We often make big life decisions, like which college major to study, based on our predictions of future happiness, which can be a big mistake.

Doing Work That You Love
In the book 48 Days to the Work You Love, Dan Miller writes “Ultimately, money is never enough compensation for investing our time and energy. We need a sense of meaning, purpose, and accomplishment”. In his 2005 commencement speech at Stanford, Steve Jobs said “You’ve got to find what you love…Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking, and don’t settle.” Many people spend a majority of their waking hours working. If you dislike what you do and are spending most of your time on unrewarding work, your overall happiness level will suffer greatly.

The field of positive psychology continues to grow and there are tons of articles and books that you can and should read if you want to improve your happiness. Keep in mind that researchers can come to conclusions that are wrong and your individual happiness factors may be very different from the crowd’s.

Happiness Talks (videos)
Why Are We Happy Dan Gilbert

Books
Here are some great books that I recommend to learn about happiness and doing work that you love:
Happiness Hypothesis Jonathan Haidt
Stumbling on Happiness by Daniel Gilbert
The Happiness Advantage by Shawn Achor
Delivering Happiness by Tony Hsieh
48 Days to the Work you Love by Dan Miller
No More Mondays by Dan Miller
4-Hour Workweek by Tim Ferriss

Photo credit: jaja_1985

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Top 8 Awesome Podcasts That I Recommend

by Charles Sipe on January 19, 2012

I think podcasts are a great source of education and entertainment. One thing I love about podcasts is that there are great shows on almost any possible topic you could be interested in. Interested in science fiction books? Check out The Sword and Laser Podcast. Interested in marketing interviews? Try Brand Fast-Trackers. Here are just a few of the podcasts that I enjoy each week.

Marketing Over Coffee
John Wall and Chris Penn discuss marketing tactics, tips, and the latest developments in online marketing on this great weekly podcast.

Beancast
A weekly panel of marketers discuss the latest news in the advertising and marketing field in this entertaining and insightful show.

This Week in Tech
A weekly panel of tech experts provide entertaining commentary on the past week’s tech news.

Freakonomics Radio
Expanding on the theme of the book, Freakonomics Radio explores fascinating topics each week like “The Economist’s Guide to Parenting” which describes research that suggests that parents don’t matter very much.

Stuff You Should Know
A fun and informative podcast that focuses on a different interesting topic each week.

Career Tools
This podcast is a like having a great mentor provide you with hours of specific advice on how to be successful in the corporate environment.

Mixergy
Andrew Warner conducts in-depth interviews with successful entrepreneurs. I find these so valuable that I pay for the premium membership.

This Week in Startups
Valuable interviews with entrepreneurs and discussion about startup news.

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