“The Great Diet Coke Delivery” Continued

by Charles Sipe on January 4, 2012

After delivering Diet Coke to Ian Lurie of Portent Interactive on December 7th in what has been called “The Great Diet Coke Delivery”, a lot of cool things have happened.

Ian Lurie wrote about the story on Conversation Marketing: How Social Media Works

I wrote an article about the experience and submitted it to SEOMoz’s YouMoz blog and unexpectedly it was promoted to the main SEOMoz blog: How I Got The Attention of One of the Top SEO Bloggers With Diet Coke

Ian followed up with a great article in response to a commenter and discussed why being nice is a good marketing tactic: Being Nice Isn’t a Marketing Tactic. Or Is It?

A marketing agency in Brazil also wrote an article telling the story in Portuguese.

Jon Cooper from Point Blank SEO mentioned the story in his post Link Building Strategies – The Complete List

Ed Fry referenced the “awesome Diet Coke story” in his Moz article, Building Awesome Relationships For Links, Likes, and Love.

The response has been overwhelmingly positive and I was even contacted by a director of marketing in the medical field who offered me great feedback on my company website. The comments on SEOMoz were really supportive and I’ve been able to meet some great new people in the SEO community.

Finally, as I noted in an update to my SEOMoz post, Diet Coke sent me an interesting note via Twitter:

I finally received the package from Diet Coke today: A week’s supply of Diet Coke and a nice note.

diet coke

The note says:

Hi Charles,

We loved what you did for our fan @portentint on Twitter. In fact, we loved it so much that we wanted to follow your example of social media savvy and give you a Diet Coke surprise of your very own.

Please feel free to enjoy it yourself, or use it to surprise other extraordinary Twitter fans in need of Diet Coke.

Thanks again and stay extraordinary.

Yours,

Diet Coke

Thanks Diet Coke!

{ 6 comments… read them below or add one }

Dr. Pete January 4, 2012 at 2:43 pm

So, you’re not only up a few dozen awesome links, but you’re even ahead on Diet Coke? Nicely done, sir.

Lucas Lopes January 4, 2012 at 3:25 pm

That’s fantastic, Charles. Hands down the most illustrative case of social media marketing I’ve read recently.

Dan McKee January 7, 2012 at 11:18 pm

Major cred to the community management / social media team at Coke. Great example of listening and outreach on behalf of a corporate brand.

Charles Sipe February 4, 2012 at 4:39 pm

Thanks Lucas. Much appreciated!

Charles Sipe February 4, 2012 at 4:40 pm

Thanks Dr. Pete. I’m a huge fan of your work. And you have answered a lot of my questions on SEOMoz Q&A (under the name Sparkplug Digital) so thank you.

Pierre Rattini November 11, 2013 at 12:02 pm

I had never seen this prior and just love the way this story has bloomed. I always believe it pays to be kind. The wonderful thing is the Law of Reciprocity always finds a way. Awesome stuff!

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